http://leefalin.com/blog/2006/03/18/roi-and-advertising/ Wed, 01 Oct 2008 00:10:43 +0000 http://wordpress.org/?v=2.5.1 http://leefalin.com/blog/2006/03/18/roi-and-advertising/#comment-26 Mark W Sun, 17 Sep 2006 09:40:57 +0000 http://leefalin.com/?p=23#comment-26 It's so funny to read this because exactly the same thing happened to us. We'd been running Google image ads on a highly targeted site and they suddenly changed their ad format from vertical to horizontal. So our ads didn't run for 2 weeks and amazingly our sales dropped by 50%. Needless to say we now know how effective this targeted advertising really can be. It’s so funny to read this because exactly the same thing happened to us. We’d been running Google image ads on a highly targeted site and they suddenly changed their ad format from vertical to horizontal. So our ads didn’t run for 2 weeks and amazingly our sales dropped by 50%. Needless to say we now know how effective this targeted advertising really can be.

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